Agentic AI & CRM consulting for enterprise and upper mid-market

We turn enterprises agent-native.

Thorit plans, builds and runs the Agentic Growth Stack: AI agents, CRM and custom software and portals that automate marketing, sales and service measurably.

About Thorit

The
AI
and
CRM
consultancy
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that
turns
mid-market
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and
enterprise
A tall corporate headquarters building against a bright sky with a ribbon-blue banner hanging down its facade.
agent-native.

We bring strategy, AI engineering and CRM together into one Agentic Growth Stack: from the first idea to production, measured by growth rather than by effort. As a HubSpot Diamond Solutions Partner we work from our headquarters in Böblingen and our innovation hub in Lisbon, for enterprise and upper mid-market companies across DACH and the Nordics. Leading companies from mechanical engineering to the life sciences rely on it.

About Thorit
What we help fix

Becoming agent-native starts at the root.

Seven system tiles lie scattered around an empty dashed circle; a few are wired to each other, most are not, and no line reaches the middle.

Scattered data, no single source of truth

The same customer exists five times: sales CRM, service system, the subsidiary’s instance, a price list, a portal nobody maintains. Every quote takes whichever number was closest to hand.

Three people at the top; one is wired to the system, the other two trail off in dotted lines into a pile of loose windows: spreadsheet, mail, phone dial pad and a pop-up.

Manual workarounds, no interface per role

Two years after go-live the dealer still emails a spreadsheet and the technician still phones the office. No interface was ever built for their role, and work outside the system cannot be measured.

A dashboard card with an empty dashed owner seat; its usage line rises, breaks off at a dashed cut and trails away dashed and fading, while ghost copies of the card recede into the background.

No owner, no training, nobody measures it

The project closed, the admin moved on, and the business case was never opened again. The team got a handover instead of training. Nothing fails loudly: adoption drifts and data goes stale.

How we fix it

One commercial platform. One version of the truth.

Our expertise and the Agentic Growth Stack get us to those roots, and we go at them phase by phase: Plan, Build, Operate, Automate. All four aim at one result, a commercial platform where one CRM carries one customer view and one set of processes, with ERP, CPQ, PIM and DAM connected to it instead of beside it.

Connected core systems

ERP, CPQ, PIM, DAM and CMS join through one integration standard.

One interface for every role

Dealers, customers, field service and inside sales each get their own screen.

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Commercial AI platform
  • Interface LayerThe screens each role logs into Customer portalDealer portalConfiguratorSales cockpitField service appSelf-service
  • AI LayerAgents that run the repeating work Campaign agentQuote agentService agentInsight agent
  • Commercial BackboneThe one place every customer record lives CRMMarketingSalesService
  • Connected Core SystemsThe systems you already run, connected once SAP ERPCPQPIMDAMCMS
Agent-ready
What we do

Four phases, from the roadmap to agents in production

Most enterprise projects stall in the pilot, because the data, the platforms and the processes were never built for autonomy. So we work in four phases that build on each other: the Agentic Growth Stack. Each one ends in something usable rather than a presentation.

Plan

agent-ready · Vision → Roadmap

We establish where you stand, sharpen the goals and set a roadmap that fits your data, your processes and your organisation.

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A woman with a tablet at a window-side table talking to a colleague standing by the window.

Build

AI-engineered · Chaos → Structure

We build the platform: CRM, custom software and the data flows between them, properly integrated instead of side by side.

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Two people at a standing desk, one typing on a laptop, the other turning a monitor on a stand towards her.

Operate

AI-driven · Adoption → Performance

We embed operations, adoption and security in everyday work, so the platform is carried by the team after the rollout.

Explore Operate Services
A woman at her desk looking up at large wall-mounted monitors.

Automate

autonomous · Manual → Autonomous

Agents take over recurring work, monitored and measurable, with clear rules for governance and compliance.

Explore Automate Services
An empty desk after dark, a monitor and a docked laptop still awake, the chair pushed aside.
What you get

Every phase ends in something you can use.

Each phase ends in something the business can use: a target picture and a business case you can decide on, a platform in production, a process your team actually runs, and finally agents that run monitored and measured. The order comes from NATIVE, our framework for the transformation into an agent-native company. It scores six dimensions, and the weakest one sets the pace, so nothing gets built on ground that will not hold.

  • Plan Readiness, target picture, roadmap
  • Build CRM, software, data flows
  • Operate Operations, adoption, security
  • Automate Monitored, measurable agents
Trusted partnerships

Leadership support through periods of change.

Certifications and partner status are the entry ticket, not the argument. What decides a programme this size is who stays accountable once it is in production.

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Credentials
  • Since 2012Building software, long before agents
  • ISO/IEC 27001:2022Information security management, certified by Sensiba
  • Hosting in the EUData stays inside the European legal area
  • GDPRData protection is built in, not retrofitted
  • HubSpot Diamond PartnerOne of the largest in Germany
Two people talking across a meeting table.
Testimonials
“The customer came to the trade fair, we added them on the spot, and without us having to do anything they got a reply immediately.”
Marinos Papasaul Commercial Director & Head of Sales · ERS EuRope-Systems GmbH
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Testimonials
“It lets us optimize our processes and serve our customers better. It moves us forward as a business, so from my side it’s an unreserved recommendation.”
Sabine Koch Communications Officer · DEINZER + WEYLAND GmbH
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Testimonials
“In my career, it’s rare for a new [business] relationship to work this well this quickly. That’s when you know you’ve found a partner for the years ahead, not just to finish the project.”
Frank Schad Managing Director, webcom Management Holding · part of Dovista Group
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Frequently asked

What companies ask before they start with agents

Answers on services, working together and what agents actually require. If your question is missing, ask us directly.

What does Thorit actually do?

Thorit is an AI and CRM consultancy for enterprise B2B: we build the CRM and data foundation, engineer the custom software on top of it, and put agents into the processes that matter. The sequence is the point. Agents only work when the processes, data and systems underneath them are clean.

Which services do you offer?

Five: CRM implementation and optimisation as a HubSpot Diamond Partner, AI-assisted software engineering for platforms and portals, AI strategy and advisory, agentic AI from use case to production, and data architecture and integration.

What is the Agentic Growth Stack?

The Agentic Growth Stack is our build in four phases: Plan, Build, Operate, Automate. Plan sets the target picture and the roadmap, Build builds the platform and the data flows, Operate embeds operations and adoption, Automate hands recurring work to agents. Each phase ends in something usable.

Do you only work with HubSpot?

HubSpot is our home turf, and we are a Diamond Partner. It is not the whole job. The custom software above it and the integration of core systems such as ERP, CPQ, PIM or DAM are platform-independent.

Do you build software or only advise?

We build. Alongside strategy and architecture our teams engineer platforms, portals and products on a modern web stack, with AI in the loop across the cycle, from architecture and code to review, tests and documentation.

Which industries do you work in?

Nine: construction and building materials, manufacturing, healthcare, consumer goods and retail, professional services, media and telecommunications, automotive and mobility, financial services and insurance, and aerospace and defence. References include ZEISS, ArcelorMittal, Ricoh and Dovista.

How does an engagement start?

With the NATIVE Assessment, in which we establish where you stand and sharpen the target picture. It produces a prioritised roadmap, not a concept paper, but the order in which things get built.

Do we have to start with Plan?

No. If the target picture and the architecture are already in place, you can start straight with Build. If they are missing, Plan supplies them, otherwise you build on assumptions.

How long does a project take?

It depends on the scope of the phase, not on a standard duration. Because our teams work with AI in the loop, platforms go live in weeks rather than quarters; the roadmap from the NATIVE Assessment names the dates for your case.

What does it cost?

The price depends on the phase and the scope and is fixed after the NATIVE Assessment. We name it once it is clear what gets built. A number without a target picture would be guesswork.

Who works on the project, and from where?

Our teams sit in Böblingen near Stuttgart and in our innovation hub in Lisbon, with a small team in Aarhus. We work for companies across DACH and the Nordics.

What happens after go-live?

Operate takes over: operations, adoption and security are embedded in everyday work, so the platform is carried by the team after the rollout. That is where most projects fail, not at the technology, but at the missing operator.

What is an AI agent in an enterprise context?

An AI agent runs a process end to end instead of only producing text: it reads the request, pulls data from the connected systems, produces the result and hands it to a human for approval.

We already use AI tools. Why has nothing changed?

Because buying tools is not the same as changing how the work runs. Without a CRM and data foundation, without interfaces for the roles that actually do the work, and without someone owning operations, a tool sits beside the process instead of in it.

What is the NATIVE framework?

NATIVE is our framework for the six dimensions that decide whether agentic AI sticks: North Star, Architecture, Talent and Teams, Integrity, Value Tracking, and Execution and Scale. Overall maturity equals the weakest dimension, not the average.

Do you apply NATIVE to yourselves?

Yes. Thorit is the first reference implementation of its own framework. We do not sell anything we have not run on ourselves.

How do you keep control over what an agent does?

Through approvals and observability: agents work to clear rules inside the CRM, their steps are traceable, and the last step sits with a human. A system nobody can follow is a system nobody uses.

How do you measure whether it paid off?

Against a value case that keeps being checked after go-live. Value Tracking is one of the six NATIVE dimensions. A business case nobody looks at again after the project is the most common reason the promised return never arrives.

first step

The first step towards an agent-native company.

In the NATIVE Assessment we develop a clear target picture and a business case that holds up, in four to eight weeks. Fixed price, no open-ended day rates.

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