Turn employees into ambassadors with employee advocacy

In our connected world, the way in which companies interact with their customers is constantly changing. Even "traditional digital" marketing methods are often no longer enough to achieve the desired reach and credibility. This is where employee social advocacy comes into play: an innovative and proven strategy that turns employees into ambassadors and influencers for their companies. This blog post explains what employee social advocacy is and why it is a win-win situation for both companies and their employees.

What is employee social advocacy?

Employee social advocacy is the process by which employees actively share their company's messages and content through their own social networks. Rather than simply acting as employees, they become brand ambassadors who use their personal networks to support the company and extend its reach.

This can involve sharing company news, products, success stories or industry information.

Why is employee social advocacy important for companies?

1. Credibility and trust: Customers are more likely to trust recommendations and information from people they know. By employees actively talking about their company and sharing content, employee social advocacy increases the persuasiveness of messages for potential customers. This can have a positive impact on brand image and customer loyalty.

2. Increased reach and visibility: By involving employees as brand ambassadors, companies can significantly expand their reach - by at least 70 times that of the Company Page. Every post shared by the workforce has the potential to reach a wider audience that may not otherwise have come into contact with the brand. This leads to improved exposure for the company and a greater number of potential customers.

3. Demonstrate specialist expertise: Employees often bring a variety of expertise and experience to the table. By sharing content that highlights their knowledge and expertise, they can help position the company as an industry leader. This can increase potential customers' trust in the company and enhance its reputation in the industry.

4. Employee engagement and motivation: Employee social advocacy programs support employees in actively participating in corporate communications and contributing their own ideas for relevant topics. The appreciation of this commitment can have a positive effect on the loyalty to the company and the productivity of employees.

Why is Employee Social Advocacy beneficial for employees?

1. Strengthening personal brand: By participating in the Employee Social Advocacy program, employees can build and strengthen their personal brand. By sharing high-quality content that showcases their expertise, they position themselves as a trusted source in their industry. This can lead to increased visibility and a larger network, and possibly new career opportunities.

2. Increased chances of success: Employee social advocacy enables employees to have a further positive influence on their company's position in the market in addition to their actual work. The content communicated via the program also regularly informs them about their company's brand strategy and successes. Such insights support a better understanding of operational and market-specific contexts and can help employees to be more motivated and successful in their own job.

3. Development of digital skills: Employee Social Advocacy activities provide knowledge and skills in social media communication in a simple way. Employees who were previously less social media savvy have the opportunity to learn effective social media communication , create content and shape their online presence. These skills are in demand today and can drive career development.

4. Fun and teamwork: Employee social advocacy programs create a community of employees who are committed to a common goal . The exchange of ideas, collaboration on content creation, mutual support and the often used "gamification" - not just in the form of a leaderboard - promote a positive working environment.

Conclusion

Employee social advocacy offers companies the opportunity to expand their reach, increase customer trust and improve their visibility in the digital world. At the same time, employees benefit from a strengthened personal brand, a closer bond with the company and the opportunity to broaden their horizons and skills. It's a win-win situation that has the potential to promote both the success of the company and the growth and satisfaction of its employees.

Would you like to find out more? Our experts will be happy to help you.