Advertising on platforms such as LinkedIn may not be important for your company at every stage. However, it can be a powerful tool for lead generation in particular. You should therefore focus all the more on ensuring that your targeting and your lead generation work on the professional job network and that you get the desired leads.
To ensure that this runs smoothly and professionally, there is a way for you to make it as easy as possible for your leads in the form of the LinkedIn Lead Gen Forms. At the same time, you receive all the data you require without the LinkedIn member having to fill it in separately. The platform does this directly from their profile.
Learn how to efficiently incorporate LinkedIn Lead Gen Forms into your social media marketing strategy, understand their purpose, functionality, and the advantages they provide.
Higher conversion figures, lower costs per lead
If you are already active on LinkedIn with your advertising on social networks or are planning to advertise on the professional platform in the future, then the possibilities of LinkedIn Lead Gen Forms are definitely interesting for you.
Find more statistics at Statista
With 500 million members worldwide, the platform is not only popular with employees in reorientation, job seekers and employers on Headhunt, but has long since become a platform for professional exchange. This also means that the importance of professionally relevant advertising - such as further training or B2B services - has increased in recent years.
So if your business fits into this space, LinkedIn may be a much better platform for your social media marketing than Facebook or Twitter.
What LinkedIn Lead Gen Forms offer
The LinkedIn Lead Gen Forms are also a tool that allows you to generate qualified leads very easily. If a contact form appears first when clicking on sponsored content, this is above all an invitation for an increasing drop-off rate. After all, it requires a little effort on the user side to enter the contact details each time. The bounce rate due to longer loading times when redirecting to external pages can also be a deterrent.
This is history with the LinkedIn Lead Gen Forms. The biggest advantage for you: The user data from LinkedIn is (in the vast majority of cases) kept up-to-date by the users of the platform and can be rated as serious, so you receive real data and very high-quality leads. Convenience is the top priority for users. If they want to take advantage of an offer, they can click through with just a few entries. This also works perfectly from a mobile device.
However, the LinkedIn Lead Gen Forms are not entirely free of disadvantages. Without the redirection to your site, you have to forego a small amount of web traffic. However, this should be bearable, because according to LinkedIn, the cost per lead was already below the cost of normal sponsored content ads for 90 percent of companies during the beta phase.
The Lead Gen Forms are also available for Message Ad Campaigns.
How do the LinkedIn Lead Gen Forms work in practice?
The Lead Gen Forms also help you on the technical side. Because the creation of your social media campaign continues to function as usual. First create your ad and select the text and media. Once the ad has been created, confirm the capture of the leads with LinkedIn forms.
This function is also available for old and existing content. So you don't necessarily have to create new content to use the LinkedIn Lead Gen Forms.
Then create the Call to Action that matches your ad. LinkedIn currently offers you seven different options such as "Download" or "Register". So you can find the right form of lead generation for you.
For users, it really is just one click, after which all the data from their own profile is transferred. This gives you up-to-date and accurate data.
You can then express your gratitude to your qualified leads with a personalized thank you page. From there, you can redirect them to your site or another platform. This point of redirection, which is so critical for the bounce rate, only comes after you have already generated the lead and is therefore only an optional bonus for the user.
And because LinkedIn, like other social media platforms, also has in-depth analysis tools, you can evaluate your campaigns quickly, efficiently and easily.
Of course, your leads do not remain on LinkedIn after lead generation. You can easily download them from the campaign manager and send them to your marketing automation or to sales employees.
Use the technical possibilities that LinkedIn offers you
The Lead Gen Forms on LinkedIn are above all a convenient way to establish contact with leads. They can be easily integrated into sponsored content or message ads. Thanks to their flexibility and the low bounce rate, they create a very simple, immediate and direct form of contact. So if your social media marketing is made for LinkedIn, then you should definitely use the Lead Gen Forms.
Share
