The TikTok algorithm records around 1 billion active users worldwide. In Europe, around 100 million people use TikTok at least once a month - and the trend is rising.
These figures show the great reach that the portal has. Take the opportunity for your company and address both new customers and regular customers via TikTok. In order to actively contribute to brand building and reach as many people as possible, a good placement on TikTok is crucial. We have summarized a TikTok algorithm for you that will help you to improve your ranking on TikTok.
Networking is important on TikTok in order to be accepted into the community. Don't just post your own videos, but also watch videos from other users. Like videos that you like and that might appeal to your target group in particular. It makes sense to also watch videos from your competitors in order to create a network. Ideally, your competitors will also watch your videos in return.
TikTok provides you with functions to interact with your followers. Use this option to seek direct contact with the users and exchange ideas.
TikTok offers various filters and sound effects to choose from. Use these options to spice up your videos. Most young users are familiar with these effects and use them themselves to create their own videos
Often less is better than a lot.
Don't use all filters and effects at the same time, the result must be convincing and fit your brand.
Knowing the company's target group is important in order to adapt the content to the users. The first step is to convert the account into a TikTok Pro account. Your account will provide you with helpful data about your target group. You will find out how old the users are who have viewed the videos. The playback time of the videos and the time can be seen.
Once the target group is known, companies create content tailored to the target group. You can recognize which groups of people have been addressed by the published videos. If this group represents your company's target group, then the videos have generated benefits.
Hashtags are just as popular with TikTok users as they are with Instagram. Work with relevant hashtags and use them especially in the description of your videos. The hashtags you choose must match the content of the video - avoid empty promises and deliver meaningful and useful content that users expect.
The TikTok algorithm works best with short videos. A 15-second video is often the right choice. Most users prefer fast content. They want short, so-called "snackable" entertainment. Long videos are often abandoned by users, which has a bad effect on the ranking. It is therefore better to create a short video that users will watch to the end.
To reduce the abandonment rate, the most interesting information should be given at the beginning or the user's interest must be aroused and maintained. Users must remain curious and want to watch the video to the end.
The videos published on TikTok should be based on current trends. It is not a good idea to create highly professional-looking videos that work on other platforms. Instead, you should publish organic videos. You find out about current trends on TikTok and produce the corresponding videos. TikTok itself states that classic and professionally produced videos would not work on the platform.
Ensuring the videos feel genuine is crucial: The individuals featured should not seem like actors but rather present themselves naturally, from their attire and language to the storyline. Trends are usually only short-lived; videos should therefore be regularly renewed. It should also be noted that the videos should not be copies of existing videos. One option is to take part in a challenge: publish a video in which your employees (or management) take part in a challenge. It is also possible to publish your own challenge on TikTok and thus set your own trends.
The TikTok algorithm helps you to improve your ranking on the social portal. Reach more people, speak directly to your target group. You will see that engagement pays off - no longer just with the young target group, but now across almost all age groups.