The Meta Business Suite - these are the most important changes

The latest version of Meta Business Suite offers advanced features to seamlessly link and manage Facebook and Instagram accounts. In addition, Meta Business Suite continuously improves social media management.

The Meta Business Suite makes it possible to manage Facebook and Instagram accounts centrally and thus increase efficiency. Numerous tools are available to help companies present themselves optimally on social media. The ultimate goal is to reach a broad target group and inform them about the latest company activities.

Overview and transparency

The Meta Business Suite homepage provides all important information at a glance. Current advertisements, current posts and updates - all of this is clearly listed here. The Meta Business Suite is like a central hub for companies, where the latest developments can be seen and reacted to immediately.

How to manage the mailbox

New comments and messages from the Instagram account, Messenger and Facebook page can be read via the Meta Business Suite. One particularly practical function is the creation of automated responses. If users often ask the same questions on their linked social media profiles, the automated responses feature offers a way to save time while promoting a consistent corporate language.

Inform potential customers

Thanks to the Meta Business Suite, creating posts and stories is child's play. It is possible to easily schedule new posts and publish them via a central account. This function is useful for informing interested parties about new products and upcoming promotions, for example. If you already have a commerce account, you can access it both via the desktop and via the Meta Business Suite app. In addition, Meta Business Suite offers enhanced communication tools to help you interact more effectively with customers. From chatbots to live chats, these tools enable a quick response to customer inquiries and contribute to an outstanding customer experience.

Monitor and measure success

By combining data from different sources, the Meta Business Suite offers significantly improved analysis options. It is now possible to obtain a comprehensive picture of customers by combining data from social media, e-commerce platforms and other sources. This enables you to make informed decisions and optimize your own marketing strategy. Find out whether the target group has been reached and how it is behaving. A variety of different tools are available for this purpose. Under the menu item "More tools", for example, various Facebook tools can be called up, such as the Ad Manager.

Change advertising targets

In January 2024, the eleven previous advertising targets were discontinued. This means that no new campaigns can now be created with the old targets. However, existing campaigns can be converted to the simplified objectives by duplicating and importing them. There is no change to the way the original goals for traffic and app installs work, which are now referred to as "app promotions".

The switch to the Meta Business Suite mobile app has led to a number of enhancements and changes. The following overview shows what general options you have with the new Meta Business Suite:

• Share content to reach more people and new customers
• Interact with interested people
• Use meaningful and updated insights for Instagram and Facebook

These functions have been added in the new version:

• Overview on the start page: The start page has been redesigned. All activities, comments, news and insights are displayed directly on the start page.
Quickly switch between accounts: To see another Instagram account or Facebook page, click on the icon in the top left corner. This will switch the view directly to another company.Manage posts and stories for Facebook and Instagram: Create posts and stories for Facebook and Instagram via Meta Business Suite.
• All activities at a glance: Keep an eye on both platforms via a central account.
• Automated responses: Automated responses increase the efficiency of your work.

The essential functions of the Page Manager app have also been retained in the new version. The core of the changes concerns the simultaneous management of activities on Instagram and Facebook. This allows actions on both platforms to be coordinated. User-friendliness has been improved by making all functions and tools available via an easy-to-use navigation menu. The following points in particular can be found there:

• Drafts: Create, edit, save and manage content that has not yet been published
• Mailbox: Read and save comments and messages and manage automated responses and out-of-office notes
• Advertisements: Manage and create advertisements directly from the mobile device
• Stories: Share content
• Photos and albums: Manage and create videos, photos and albums
• Appointments: Manage and create appointments
• Event: Manage and create company events and view a list of all planned and completed events
• Jobs: Directly contact applicants from the mailbox and manage job advertisements
• Insights: Insights for Instagram and Facebook
• Settings: Manage settings for the company and for the app

Conclusion

The continuous development of Meta is constantly creating new opportunities that need to be exploited. The new Meta Business Suite, formerly known as the Facebook Business Suite, impresses with the efficient management of Facebook and Instagram accounts in one central location. The high level of user-friendliness and extensive range of practical tools make it a valuable instrument for social media marketing strategies.