A successful digital marketing campaign can turn unknown products into groundbreaking bestsellers in the long term. However, the planning and implementation of a digital marketing campaign must be well thought out. Here's how to reach your goal in just 7 simple steps.
Marketing is always preceded by the idea of what exactly should be advertised. Companies and solo freelancers should advertise at regular intervals, not only for individual products, but also to strengthen the company image and address new target groups. The first step in planning a campaign is therefore to answer the question "What do I want to achieve with the campaign?". For a service provider, for example, this could be awareness of a certain competence in the target group or for manufacturers the sale of a product group.
Who is your target group? Is your target audience for the planned digital campaign identical to the demographic that has bought your products in the past? To find out, you should use keyword statistics as well as traditional market research to find out who is interested in you and your products. This often reveals surprising insights, even for experienced entrepreneurs.
Young people, for example, are increasingly interested in traditional crafts and ecological alternatives, while electronics, such as games consoles or e-scooters, are bought by the 30 to 50 age group. Such a discovery can influence the planned course of the campaign as well as the choice of platforms and media to be used.
One of the most important factors when planning your digital marketing campaign is the estimated budget. Without a realistic and above all flexible budget , most campaigns are doomed to fail. Marketing is not an accessory to offering services and products, but lays the foundation for marketing. Instead of employing their own in-house marketing department, SMEs usually also benefit financially from working with a professional agency.
With digital marketing campaigns, companies today have a huge selection of channels such as social media and online platforms on which they can advertise their products. It may be worth combining the digital campaign with poster advertising, flyers or promotional gifts. However, everything from cinema-quality commercials to Google Ads advertising is also possible in purely digital form.
Good content, meaningful landing pages, a high recognition value and familiar faces such as influencers round off the overall picture. A look at the different demographics of the networks should definitely be part of the selection process. For example, many parties deliberately targeted young first-time voters via Tiktok during the last general election, thereby significantly increasing their voter base.
The success of your digital marketing campaign depends not only on the budget and, of course, the design of the ads, but also on the running time and timing of the campaign. In some industries, seasonal campaigns generate the main income of the year. Holidays such as Christmas, Mother's Day or Valentine's Day in particular, but also Black Friday, now an entire Black Week, encourage customers to make more purchases.
Service providers also benefit from seasonal advertising. Whether gardening or painting services, every industry has different seasonal characteristics that can be emphasized through targeted advertising.
The campaign roadmap determines when which ads are placed and ended.
The planning itself can also be divided into individual sections to facilitate organization within the company.
Transforming the advertising concept into a functioning campaign is a major step that runs across various platforms. The realization should be accompanied by experts who standardize the visual language and claims and give the advertising a recognition factor. If companies are still at the very beginning, the branding of the ads is particularly important.
Be sure to check that all landing pages are working and that the content is complete, correct and functional before running the digital marketing campaign.
Delivering the first ads is not the end of the campaign. Because now the ads generate new data on access, the target group reached, clicks, dwell time and much more, for example via Google.
You can optimize performance by A/B testing the individual ads, adjusting keywords, budget and target group. You can use the statistics to find out which advertising works and which products or offers are used more frequently as a result. This allows you to avoid delivery problems and steer your marketing in the right direction.
Planning a digital campaign is possible in just a few steps, but the steps themselves should be fully utilized. Only through complete and precise planning can you avoid typical problems such as wastage or a tight budget right from the start. Our Thorit experts will be happy to advise you on your next campaign and ensure that your marketing always achieves the goals you have set.