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Our Project
Zefix FlyFishing offers everything passionate fly fishermen need: Fly rods, fly reels, wading jackets, waders, wading shoes and accessories. The range is sold in the store in Munich and online. Thanks to our experience as professional guides, Zefix only offers equipment that has been thoroughly tested by the team.
As part of our project, we set up Google and Meta advertising accounts and developed a campaign strategy to generate sales via the online store. We also conducted target group research to promote the effectiveness of the campaign strategy.
01
Our Challenge
The store was already well-known and popular with fly fishing fans. Due to the pandemic restrictions, sales had to be shifted to online. One challenge was to scale the online store.
Our Goal
Acquiring new customers and increasing sales while scaling the online store
Increase visibility through advertisements
Acquiring new customers and increasing sales while scaling the online store
Increase visibility through advertisements
Our Implementation
Performance Marketing
Development of target group-optimized advertising campaigns via Google Ads and Meta Ads
Webdesign
Design adjustments in the online store to optimally support the campaigns
Brand Awareness
Remarketing and prospecting via Facebook and Instagram
Analysis
Monitoring KPIs and measuring success
04
Results
of online store sales generated through performance marketing
Average online store users per day
Ideas for optimizing communication
Return on ad spend for Google search campaigns and Facebook remarketing
The Success Factors
Keywords
Remarketing & Prospecting
Ads
Our Services
Performance
Marketing
Fast and measurable success with advertisements
Next Project
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