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Our Project
Vogelsang is an international pioneer in the field of pumping, shredding, spreading and biogas technology. Vogelsang offers successful products in sectors such as agricultural technology, industry, waste water, biogas and transportation technology with the claim: LEADING IN TECHNOLOGY.
As part of the project, processes are to be simplified and made more effective through the central control and reporting of marketing measures such as social media, email marketing and marketing automation.
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Our Challenge
Data protection-compliant implementation and the ability to easily roll out all measures internationally play a major role. An interface between the marketing automation system and CRM is also essential for close cooperation between marketing and sales.
Our Goal
Introduction of HubSpot Marketing Automation, bundling and automation of all marketing activities
Addressing the target segments at the right time with the right content
Implementation of landing pages, newsletters and an online blog for optimized lead generation
Customization of all marketing campaigns in different languages
Increase awareness of products and services globally
Personalized provision of information and contact options
Introduction of HubSpot Marketing Automation, bundling and automation of all marketing activities
Addressing the target segments at the right time with the right content
Implementation of landing pages, newsletters and an online blog for optimized lead generation
Customization of all marketing campaigns in different languages
Increase awareness of products and services globally
Personalized provision of information and contact options
Our Implementation
Customer Insights
Customer journey workshop and persona creation for future marketing measures
Marketing Automation
Technical integration & setup of the HubSpot Marketing Hub for automated multilingual communication
Blog Marketing
Technical integration & setup of the HubSpot Marketing Hub for automated multilingual communication
Design
Creation of a landing page design for quick and easy campaign implementation
Perfect networking
Linking landing page and blog domains for lead generation
Optimization of marketing processes
Conception of an automated workflow for contact assignment with subsequent dispatch of sales alerts
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Results
Technical basics for marketing automation
Multilingual e-mail templates for newsletters
Content for landing pages, blog & social media
HubSpot training
The Success Factors
Tools
Persona & Customer Journey
Marketing Automation
Our Services
Tools
Structured tool comparison based on the requirements of Vogelsang
Persona & Customer Journey
Creation of personas and customer journeys for a personalized target group approach
Marketing Automation
Comprehensive implementation of HubSpot Marketing Hub Enterprise and connection to existing systems
Next Project
Fischbach Holding GmbH
