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Our Project
Möbelwerke A. Decker GmbH produces high-quality solid wood furniture from sustainable forestry in Germany. With over 100 years of traditional craftsmanship, Decker offers timelessly modern home furniture such as dining rooms, kitchens and office furniture. The company has received several awards for outstanding quality and climate-neutral production. Ecological sustainability is a core value of Decker.
As part of our project, we implemented solutions to record the activities of website visitors and interested parties. This enabled Decker to better understand the needs of its end customers and target its products and marketing activities accordingly.
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Our Challenge
Decker sells its products to trading partners worldwide. However, there was hardly any knowledge about the end customers and their needs. The challenge for Decker was to record the activities of website visitors and interested parties and to obtain a comprehensive view of their target group.
Our Goal
Identify customer persona, understand customer needs and wishes
Implementation of SALESmanago Marketing Automation, development of a prospect database and newsletter distribution list
Address customers with the right content at the right time, save resources & time
Measuring marketing success (ROI)
Identify customer persona, understand customer needs and wishes
Implementation of SALESmanago Marketing Automation, development of a prospect database and newsletter distribution list
Address customers with the right content at the right time, save resources & time
Measuring marketing success (ROI)
Our Implementation
Marketing Automation
Technical implementation of SALESmanago Marketing Automation
Customer Insights
Development of customer persona and customer journey, continuous adaptation through new data
Optimization of marketing processes
User behavior & customer segmentation, automated campaigns & mailings for contacts, dashboards for evaluation and ROI
Gamification
Creation of surveys and quizzes for gamified profiling and collection of customer feedback
Customer communication
Integration of various channels such as e-mail, web push, pop-ups, SMS, social media for comprehensive communication
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Results
Click-to-open rate for automated emails
Growth of the contact database
completed quizzes and surveys
new customer personas
The Success Factors
Marketing Automation
Versatile interfaces
Analysis
Our Services
Marketing
Automation
Efficient automation for seamless marketing processes
Next Project
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