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Our Project
Labelident is a producer of industrial labels with its own online distribution. The company has over 100,000 customers across Europe. The focus is on thermal labels for retail and logistics. The online store offers a large selection of blank shipping labels, printed labels, test labels, label printers and accessories.
As part of our project, we introduced marketing automation and created segment-specific content. The aim was to strengthen customer loyalty and increase the number of repeat purchases.
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Our Challenge
Labelident mainly offers products for business customers from a wide range of industries with a broad product range. One challenge is therefore the appropriate segmentation and approach. In addition, there are many one-time buyers in the online store who should be acquired as existing customers through suitable content.
Our Goal
Implementation of marketing automation
Addressing customers with the right content at the right time
Increase in customer loyalty & the number of returning buyers, implementation of cross-selling and up-selling activities
Measuring marketing success (ROI)
Implementation of marketing automation
Addressing customers with the right content at the right time
Increase in customer loyalty & the number of returning buyers, implementation of cross-selling and up-selling activities
Measuring marketing success (ROI)
Our Implementation
Marketing Automation
Technical implementation of marketing automation
Optimization of marketing processes
Analysis of user behavior & customer segmentation
Customer acquisition
Targeted automated campaigns for win-back, lead nurturing and cross- and up-selling
Customer communication
Expansion of communication channels, use of purchase incentives via various channels
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Results
Click To Open Rate
Sales through abandoned cart emails
Increased sales through automated SALESmanago processes
Optimization of purchasing behavior analysis
The Success Factors
Marketing Automation
Automated lead nurturing as well as cross-selling and up-selling with target group-specific content
Customer acquisition
Customer acquisition and customer loyalty through extensive website personalization
Personalization
User segmentation and personalized product recommendations
Our Services
Marketing
Automation
Efficient automation for seamless marketing processes
Next Project
Möbelwerke A. Decker GmbH
