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Our Project
Knauf PFT is a global manufacturer of high-quality conveying and mixing pumps, pneumatic conveying systems and horizontal continuous mixers. Every year, 4,000 building material machines are produced in Germany and sold worldwide. The company employs around 200 people and is represented in over 100 countries.
We carried out customer journeys and persona workshops to focus even more strongly on Knauf's customers and adapt communication. The aim was to better understand customer needs and optimize interactions accordingly.
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Our Challenge
One challenge for the mechanical engineering company is that the previous customer approach was sometimes too technical. It was also important to take into account the different international customer needs.
Our Goal
Gaining an internal overview of international target groups, creating customer personas, mapping the customer journey
Development of a communication guide for the respective personas
Gaining an internal overview of international target groups, creating customer personas, mapping the customer journey
Development of a communication guide for the respective personas
Our Implementation
Customer Insights GER
Development of a communication guide for the respective personas
Customer Insights int.
Development of a communication guide for the respective personas
Consulting
Recommendations for next steps based on the developed customer personas and journeys
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Results
Creation of customer personas
Brainstorming and creation of customer journeys
Target group analysis
Ideas for optimizing communication
The Success Factors
Workshops
Customer Persona & Journey
Exchange of knowledge
Our Services
Digital Marketing
Strategic consulting for sustainable digital success
Next Project
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