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Our Project
Hoval is one of the leading international companies for indoor climate solutions. More than 75 years of experience motivate the company time and again to develop innovative system solutions. The complete systems for heating, cooling and ventilation are exported to more than 50 countries.
As part of our project, we evaluated standardized group-wide processes for lead management in the various national companies, automated lead generation and optimized lead nurturing.
01
Our Challenge
As the database is not maintained digitally in a uniform manner and many steps are carried out manually, comprehensive reporting is not possible. In addition, lead generation and lead management are difficult in a decentralized manner with different tools at different locations.
Our Goal
Standardized group-wide lead management processes
Central, digital and complete database
Automation of lead generation, lead nurturing and handover to sales
Standardized group-wide lead management processes
Central, digital and complete database
Automation of lead generation, lead nurturing and handover to sales
Our Implementation
Analysis of the current status
Analysis of existing processes in the various national companies through workshops and interviews
Optimization of marketing processes
Development of a standardized target process
Consulting
Preparation of the implementation by recommending suitable tools and measures
04
Results
Summary of actual processes in German and English
Definition of standardized terms for lead management
Visualization of actual and target processes
Action plan for implementing the target process
The Success Factors
Workshops & Interviews
Analysis
Process visualization
Regular adaptation of the process visualization in close cooperation with all project participants
Our Services
Marketing
Automation
Efficient automation for seamless marketing processes
Performance
Marketing
Fast and measurable success with advertisements
Digital Marketing
Consulting
Strategic consulting for sustainable digital success
Next Project
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