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Our Project
ZEISS is one of the world's leading manufacturers of optical systems and optoelectronics, with annual sales of over 10.8 billion euros and more than 43,000 employees in 50 countries. The company planned to relaunch its global career website to create a modern, user-friendly platform that meets international requirements.
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Our Challenge
The existing company website was not up-to-date and not internationalized. Multilingual solutions and content were needed.
Our Goal
Design of an intuitive and modern career website
Improving the UX through clear, structured navigation paths
Consideration of different user groups and language versions
Design of an intuitive and modern career website
Improving the UX through clear, structured navigation paths
Consideration of different user groups and language versions
Our Implementation
Analysis of competitors
Examination of trends and best practice approaches in the area of career websites.
Restructuring of existing content
Optimization of existing content for better findability and user appeal.
UX analysis & improvements
Review and optimization of user guidance based on user requirements.
Persona-Analysis
Definition and consideration of different target groups (e.g. students, experienced professionals, researchers, production).
Country vs. language-based approach
Analysis of the best strategy for implementing multilingual content.
UI/UX
Creation of the UX and UI design for the new global career site based on existing modules
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Results
Modern UI design for an appealing and functional interface
Improved user guidance through intuitive navigation
Structured presentation for quick and easy access to information
Global user approach through localized and accessible content
The Success Factors
The Success Factors
Detailed market and competitive analysis
to identify relevant trends and best practices
Iterative design and development processes
for continuous optimization and adaptation to user needs
User-centered approach
through targeted UX analyses and testing
Our Services
UI/UX
User-centered design for optimal conversion and experience
Customer Experience (CX)
User-centered design for optimal conversion and experience
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