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Our Project
WSW Software GmbH offers highly configurable IT logistics solutions from consulting to development and support. As a leading provider of logistics add-ons, more than 400 customers worldwide benefit from the comprehensive all-round service for their products.
As part of our project, a new, modern website with a link to a marketing automation solution was to be designed and implemented. The basis for this was the move to a user-friendly content management system and simple manageability.
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Our Challenge
The marketing automation software was to be implemented in compliance with GDPR regulations. It was important to WSW to introduce target group-specific segmentation and to manage marketing activities centrally.
Our Goal
Creation of a modern and appealing website
Introduction of SALESmanago Marketing Automation, automation of marketing activities and internal sales processes
Addressing target groups at the right time with the right content, creating segmented persona campaigns and lead nurturing workflows
Introduction of a scoring model for lead qualification
Creation of a modern and appealing website
Introduction of SALESmanago Marketing Automation, automation of marketing activities and internal sales processes
Addressing target groups at the right time with the right content, creating segmented persona campaigns and lead nurturing workflows
Introduction of a scoring model for lead qualification
Our Implementation
UI/UX
Creation of the UX and UI design for the new website
Website
Implementation of the back and front end, implementation of a website workshop
SALESmanago
Integration of SALESmanago and setup of the e-mail marketing module for semi-automated communication
Optimization of marketing processes
Designing and setting up lead-nurturing workflows and automated sales processes
Lead Generation
Development of lead funnels to optimize lead management
Lead-Management
Umsetzung eines Scoring-Modells zur Leadbewertung und weiteren Qualifizierung
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Results
Qualified confirmed leads
Open rate for automated mailings
Newsletter opening rate
Automation of marketing processes
The Success Factors
Design
Marketing Automation
Customer acquisition
Comprehensive use of SALESmanago for automated customer acquisition through personalized lead generation and lead management
Our Services
Content
Marketing
Effective content strategies for sustainable growth and engagement
Marketing
Automation
Efficient automation for seamless marketing processes
Web-
design
User-centered design for optimal conversion and experience
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