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Our Project
Since November 2014, KREUTZERS Gourmet GmbH has been offering the best meat from all over the world, complemented by specialties such as wines, oils and spices. Species-appropriate animal husbandry and strict quality criteria guarantee great enjoyment. The aim is to deliver first-class gastronomic products to everyone's home quickly and conveniently at reasonable prices.
As part of our project, we carried out change management and specific marketing automation activities to increase customer satisfaction and build up more satisfied regular customers. We also took measures to generate new traffic and attract new customers to maintain the growth of Kreutzers.
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Our Challenge
The challenge was to strengthen customer loyalty, encourage repeat purchases, attract new customers and increase brand awareness for the new range beyond the original gourmet meat products.
Our Goal
Implementation of marketing automation
Strengthening new customer acquisition and increasing the number of returning buyers
Target customer interest, save resources & time
Measuring marketing success (ROI)
Implementation of marketing automation
Strengthening new customer acquisition and increasing the number of returning buyers
Target customer interest, save resources & time
Measuring marketing success (ROI)
Our Implementation
Marketing Automation
Technical implementation of marketing automation
Customer communication
Integration of various channels such as e-mail, web push, pop-ups, SMS, social media for comprehensive communication
Customer Insights
Understanding the customer's purchasing habits
Optimization of marketing processes
Targeted addressing of customers through automated campaigns that are geared towards needs and preferences
Analysis
Dashboards for evaluation and ROI
Performance Marketing
Remarketing and prospecting campaigns on social media
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Results
of sales supported by SALESmanago
e-mails sent
Sales compared to the previous quarter
ROAS for social media ads
The Success Factors
Analysis
Analysis of user behavior with automated, tailored approach and personalized content
Customer loyalty
Marketing measures
Consideration of the brand and marketing as a whole, coordination of all activities and sustainable development of measures
Our Services
Marketing Automation
Efficient automation for seamless marketing processes
Performance
Marketing
Fast and measurable success with advertisements
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