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Our Project
IHH equips specialist personnel with high-quality work equipment and personal protective equipment and offers effective products for safety measures in everyday working life. The national technical retailer passes on its knowledge to customers through training and further education. An overview of the wide range of products is available in the online store and in the store.
In order to optimize the marketing and customer acquisition for a new product range and to sustainably increase the interest of the target group, we designed and implemented strategic measures to increase brand awareness and improve visibility in search engines and on social media.
01
Our Challenge
The new offer is complex and was not yet sufficiently known to the target group.
Our Goal
Increase brand awareness among potential customers and training participants
Acquisition of new customers, upselling to existing customers
Creation of social media posts to increase brand awareness and community interaction
Increase brand awareness among potential customers and training participants
Acquisition of new customers, upselling to existing customers
Creation of social media posts to increase brand awareness and community interaction
Our Implementation
SEO
Keyword research to optimize blog posts for search engines
Content Planning
Strategic collection of topics for the defined goals and target groups, quarterly editorial planning
Content Production
Creation of target group-specific blog posts and social media posts
Analysis
Monitoring and evaluation of KPIs
04
Results
organic traffic via the blog
LinkedIn-Follower
Facebook Page Reach
Ideas for optimizing communication
The Success Factors
Keywords & SEO
Content & Social Media
Design
Our Services
Digital Marketing
Strategic consulting for sustainable digital success
Content Marketing
Effective content strategies for sustainable growth and engagement
SEO
Effective search engine optimization for top rankings
Social Media
Social media strategies for strong brand loyalty and reach
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WSW Software GmbH
