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Our Project
Grube has been successfully offering products for forestry, hunting, and outdoor use for more than 70 years. With over 10,000 tools and equipment in its range and an annual turnover of 180 million, the Grube Group is successful in 10 European countries.
As part of our project, we have streamlined the marketing processes and made them more efficient through optimized automation in order to significantly increase the proportion of returning customers and sales.
01
Our Challenge
With several online stores in different countries, the challenge for Grube is to coordinate and measure marketing activities. Marketing processes need to be streamlined and carried out more effectively. In addition, there are many one-time buyers in the online store who need to be acquired as existing customers through suitable content.
Our Goal
Implementation of marketing automation
Address customers with the right content at the right time, save resources and time
Customer loyalty and repeat purchases
Measuring marketing success (ROI)
Implementation of marketing automation
Address customers with the right content at the right time, save resources and time
Customer loyalty and repeat purchases
Measuring marketing success (ROI)
Our Implementation
Marketing Automation
Implementation of marketing automation, regular newsletters with personalized content and dynamic product recommendations
Optimization of marketing processes
User behavior and customer segmentation
Customers & Sales
Targeted automated campaigns for new contacts and shopping cart abandoners
Analysis
Dashboards for evaluation and ROI
04
Results
Click to Open Rate
of sales supported by SALES manago
Sales compared to the previous quarter
The Success Factors
Marketing Automation
Sustainable development of marketing automation: regular consultations, step-by-step expansion of measures, monitoring and corresponding adjustments
Versatile interfaces
Consistent data, usable across all channels thanks to extensive interfaces to online store, merchandise management system, etc
Analysis
Analysis of user behavior and user identification in real time with automated, tailored targeting, and personalized content
Our Services
Marketing
Automation
Efficient automation for seamless marketing processes
Next Project
Knauf PFT GmbH
