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Our Project
Fischbach is an association of various construction companies focusing on the modernization, refurbishment and revitalization of buildings. The Fischbach Group offers a modular service network that is modern, intelligent and solution-oriented.
As part of our project, Fischbach's marketing activities were to be clearly bundled and automated in one account so that they are now more efficient and centrally managed. In addition, lead generation, qualification and maintenance were to be facilitated and the visibility of the brand increased through targeted content marketing.
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Our Challenge
The challenge was to implement measures on behalf of various companies in the group and assign data and contacts to segmented lists. Previously, marketing activities could not be managed easily and centrally, which impaired efficiency.
Our Goal
Introduction of HubSpot Marketing Automation
Addressing target groups at the right time with the right content, automation of marketing activities and internal processes
Simple implementation of measures is possible even without external IT expertise
Communicating current projects of the Fischbach Group in a focused way
Creation of target group-oriented landing pages
Generate and nurture new qualified leads
Introduction of HubSpot Marketing Automation
Addressing target groups at the right time with the right content, automation of marketing activities and internal processes
Simple implementation of measures is possible even without external IT expertise
Communicating current projects of the Fischbach Group in a focused way
Creation of target group-oriented landing pages
Generate and nurture new qualified leads
Our Implementation
Marketing Automation
Technical integration of the HubSpot Marketing Hub and setup of the email marketing module
Webdesign
Conception and creation of an online magazine, creation of target group-specific landing pages
Applicant pipeline
Implementation of an applicant pipeline for the semi-automated tracking and processing of application processes
Lead Management
Linking landing page and blog domains for lead generation, setting up automated lead nurturing workflows for customer acquisition
Sales Pipeline
Implementation of an inquiry management and ticketing system in the sales pipeline
Performance Marketing
Increasing brand awareness via LinkedIn Ads and Google Ads
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Results
Increasing visibility
Automation of internal and external processes
Lead generation through automated emails
The Success Factors
HubSpot
Customer acquisition
Automated customer acquisition through personalized lead generation and nurturing measures
Marketing Automation
Our Services
Digital Marketing
Strategic consulting for sustainable digital success
Marketing Automation
Introduction of HubSpot Marketing Automation and automation of marketing activities and internal processes
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Ricoh Deutschland GmbH
