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E-mail

sales@thorit.de
Phone

+(49) 07031 3097 695
Office

Sindelfingen, Baden-Württemberg
Lisbon, Portugal

CATO Networks

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Our Project

Cato Networks is a leader in cloud-based network and security management. With its innovative SASE platform, Cato Networks offers seamless integration of network and security functions. The solutions are designed to reduce the complexity of traditional IT infrastructures and support the digital transformation of companies.

A comprehensive project was launched to strengthen the company's presence in the DACH region (Germany, Austria, Switzerland). This included improving SEO visibility through up-to-date and relevant content, increasing brand awareness through targeted advertising campaigns via Smart Match and event support, and generating qualified leads through LinkedIn Ads.

Our Challenge

Building a strong presence in the DACH region (Germany, Austria, Switzerland), internationalizing successful campaigns and harmonizing German content with the English website to ensure a consistent global brand message.

Our Goal

Brand Awareness

Increase brand awareness in the DACH region

Content Production

Creation of informative content for the DACH market, provision of up-to-date industry information

Customers & Sales

Acquisition of new customers, upselling to existing customers

Brand Awareness

Increase brand awareness in the DACH region

Content Production

Creation of informative content for the DACH market, provision of up-to-date industry information

Customers & Sales

Acquisition of new customers, upselling to existing customers

Our Implementation

Content-Planning

Strategic collection of topics, quarterly editorial planning taking into account current solutions and trends

SEO

SEO-optimized keyword research to improve visibility

Blog Marketing

Creation of blog posts that are tailored to the needs of the target groups

Translation and localization

blogs, landing pages, customer references and white papers to facilitate interaction between sales and customers

Perfect networking

Coordination of content marketing activities with performance marketing measures

Results

+ 252 %

ranking keywords

+ 59 %

organic traffic

+ 257 %

Keywords in the organic top 10

Up-to-date & diverse information for customers from the DACH region

The Success Factors

Comprehensive keyword research and creation

SEO-optimized texts to maximize search engine presence and improve organic traffic.

Versatile content

Regular publication of diverse content such as blog posts and white papers to address different target groups and strengthen brand authority.

Coordination with global marketing strategies

Ensure coherence and integration of content marketing activities with global marketing strategies to create a consistent brand message and maximize campaign effectiveness.